Programmatic Advertising - ADD3
Programmatic Advertising
We Combine Automation with High-Touch Personalization
Programmatic is an automated process of buying and selling ad placements in an RTB environment, powered by data. This method gets your brand in front of the right people at the right time.
Programmatic Advertising Success
Context copy driving the proven number benefits that Blend has brought to its customers.
PARTNERS
Context copy driving the proven number benefits that Blend has brought to its customers.
Investment return
%
Context copy driving the proven number benefits that Blend has brought to its customers.
increased revenue
$M
Context copy driving the proven number benefits that Blend has brought to its customers.
programmatic advertising
Where It Works
Display
- Standard Display ads
- Top of funnel-awareness drivers
Native
- Focus on in-feed content.
- Acts like Facebook ads, but outside of the walled garden environment
- Sharethrough, Triplelift
video
- Drive awareness to people who are watching videos on their desktop, mobile or CTV devices.
- Hulu, CBS, Vudu
AUDIO
- Awareness tactic that uses voice-only ads to reach people while they listen to their favorite music, podcasts, or radio stations.
- Spotify, iHeart, Soundcloud
What We Do
platforms
- The Trade Desk
- DV360
- StackAdapt
- Quantcast
- Simpli.fi
- El Toro
- Amazon DSP
We use a self-service approach so that transparency and full control is front and center. We’re sure you’ve heard “the right message to the right viewer on the right screen” before, and we do that too, but at Add3 we go beyond the basics. Our expert team recognizes each Demand-Side Platform (DSP) has a specific strength in the ecosystem and dives deep into data on a hyper-granular level. With that, we can precisely reach your target audience, combat ad waste, and deliver results.
How We Do It
1st Party
- CRM or Sales data
- Retargeting Data
3rd party
- Behavioral - Segments derived from companies such as Experian, Oracle, or Bluekai
- Demographic - Targeting audiences based off of Age/Gender data
- Geographic - Targeting based on location data
- Contextual - Targeting based on websites keywords or content
- Algorithmic - Machine learning/continuously optimized audience
Programmatic is highly complex and relies completely on algorithms and artificial intelligence, but to work effectively, it needs human touch. That’s where Add3 comes in. We are the humans (most of us are machines) that build advanced, customized campaigns for your brand and your marketing goals. We take a multi-platform approach to capture high-value customers. We utilize and test relevant targeting capabilities with both 1st and 3rd party data to create lookalike audiences that are more likely to convert on-site. Our data-obsessed team decodes information with real-time tracking to provide continual insights and make adjustments on the fly to optimize and improve the campaign. Programmatic allows us to work smarter with you.
SMM
- Social Media Marketing
Morphe
A strategic TikTok Shop refresh drove a 663% GMV increase and 405% more visitors, with 98% being new buyers
SMM
- Social Media Marketing
Anastasia Beverly Hills
See how Anastasia Beverly Hills grew TikTok Shop revenue 344% with GMV Max - scaling spend while boosting ROAS!
SMM
- Social Media Marketing
Anastasia Beverly Hills
See how Anastasia Beverly Hills drove massive growth with TikTok Shop, scaling GMV Max 13X and unlocking new revenue streams!
SMM
- Social Media Marketing
Juvia’s Place
Sparking success with content creators to propel DTC revenue on a new platform.
SEO
- Search Engine Optimization
SkinTour
Maximizing results with a strategic website revitalization
SEM
- Search Engine Marketing
Magical Brands
Infused the brand with an Add to Cart strategy to boost ROAS
SEM, SMM
- Search Engine Marketing, Social Media Marketing
Marcella NYC
Modernizing the brand with a new search and social approach
SEO
- Search Engine Optimization
TouchUpDirect
Optimizing with a hyper-focus to gain first-page rankings
SEM, SMM, SEO, PRG
- Programmatic Advertising, Search Engine Marketing, Search Engine Optimization, Social Media Marketing
Magical Brands
Extracting maximum results with a full funnel approach
SEO
- Search Engine Optimization
Wahoo Fitness
Revolutionizing the training industry with UX and SEO
SEM, SMM
- Search Engine Marketing, Social Media Marketing
TomboyX
Add3 on growing an underwear brand with social and search
SEM
- Search Engine Marketing
Rover
Driving app downloads and in-app KPIs with geotargeting
SEM
- Search Engine Marketing
Outdoor Research
Improved efficiency with campaign restructure and expansion
SEO, SEM
- Search Engine Marketing, Search Engine Optimization
Napster
Building unique strategies and stretching market dollars
SEM
- Search Engine Marketing
IT Cosmetics
Engaging New Beauty Lovers with Machine Learning
SMM
- Social Media Marketing
CeraVe
Doubling brand awareness using social media marketing
Who we work with
Add3 is proud to work with a diverse set of clients from a variety of industries.