That doesn't work anymore | Add3

That Doesn't Work Anymore

Welcome to That Doesn’t Work Anymore, Add3’s podcast at the forefront of industry evolution. In the breakneck pace of the digital age, businesses often unknowingly cling to outdated approaches, draining valuable resources. Join us as we spotlight these pitfalls, offering you a roadmap to save time and channel your energy where it truly matters. Buckle up, get ready for a deep dive, and let’s revolutionize your approach to digital marketing.

The Power of Data: AI-Driven Visualizations for Smarter Marketing

The Power of Data: AI-Driven Visualizations for Smarter Marketing - That Doesn't Work Anymore

The Power of Data: AI-Driven Visualizations for Smarter Marketing

Episode 13 • 19th September 2024 • That Doesn't Work Anymore • Add3

00:00:0000:36:14

Shownotes

This podcast dives into various aspects of data architecture, visualization, and the future of AI in marketing.

1. Data Architecture and Integration: We talk about how tools like Google Analytics, UTM parameters, and eCommerce platform data can be integrated into a single report. This integration allows for platform-level attribution, providing a comprehensive view of marketing performance.
2. Data Process and Challenges: We discuss the process of collecting data from surveys, designing statistical experiments, and performing modeling in transportation research. And highlight the difficulties of merging and mapping data from different sources, a challenge familiar across various industries.
3. AI in Coding and Learning: The conversation shifts to the role of AI tools in coding. While AI can assist in learning Python and other languages, it has limitations, particularly with more complex tools like D3.js. The potential to improve AI’s ability to assist with complex coding tasks, especially for data visualization, is noted.
4. Public Transit vs. Car Culture: Tukey shares her experience with public transportation in different regions, advocating for more sustainable travel options and the benefits of shifting from car reliance to public transit. There are improvements in certain cities but there's more progress to be made.
5. AI’s Role in Data Visualization: AI can simplify the analysis and visualization of data. AI can help navigate dynamic outputs and identify which data visualizations are most important. And can personalize visualizations, though it may not fully replace human expertise for more complex tasks.
6. Personalized Marketing Reports: We chat about personalized marketing reports, similar to end-of-year summaries in the music industry. These reports would highlight top-performing ads and key audience segments for clients.

Filling Funnels and Building Brands

In this exciting episode, Ashley Royalty sits down with Dani Egick from PAIGE, a pioneering fashion brand. Dani shares insights on leveraging TikTok for brand growth, the importance of balancing new customer acquisition with retention, and the evolving landscape of influencer marketing. She also discusses the significance of real-world experiences in brand awareness and the potential of advanced measurement tools for optimizing marketing strategies.

TikTok and Digital Marketing Insights

• Discussion on the effectiveness of TikTok for brands and its potential for user engagement.
• Dani's experience with other brands and the strategies that worked best on TikTok.
• Importance of blending organic content with paid media to maximize reach and engagement.
• The role of UGC (User-Generated Content) and editorial inclusions in building sustained brand awareness.
• Insights on measuring brand awareness through metrics like sustained increase in website traffic and social media engagements.

Mastering CRO with Data-Driven Strategies and AI Innovations

Today we chat with Jake Lambert from Fresh Egg to talk all things CRO. We will discuss how CRO should be an integral part of the overall business strategy, not just a standalone marketing effort. By aligning CRO with broader company goals and ensuring collaboration across teams, businesses can make better-informed decisions and drive significant improvements in user experience and conversion rates.

Identifying Issues in Conversion Funnels:

• Focus on high-traffic areas like product pages rather than final checkout pages, where significant drop-offs occur.
• Analyze heat maps and user testing to determine where and why users drop off.

Statistical Significance in Testing:

• Determine acceptable risk and significance thresholds (e.g., 90% significance).
• Use online calculators to figure out necessary traffic and duration for tests.
• Understand the expected uplift percentages and align them with test durations.

Addressing External Influences:

• Recognize that external factors (e.g., weather, promotions) affect both control and variant groups.
• Use consistent data sets to measure CRO impact, isolating the effect of changes made.

Future Trends in CRO:

• Short-Term: Emphasis on demonstrating ROI due to economic pressures.

Add3CONNECT Series: OTT Insights with The Trade Desk

In today's episode, we explore CTV and OTT advertising, highlighting key topics like measurement, tent pole events, optimization strategies, and future trends. With insights from The Trade Desk, we uncover the evolving landscape of CTV and OTT advertising and its impact on brands and advertisers.

Understanding Measurement and Inventory in CTV and OTT

• Accurate measurement is crucial for assessing the effectiveness of CTV and OTT advertising campaigns.
• Measuring success in CTV and OTT goes beyond traditional metrics like click-through rates.

Tent Pole Events Significance:

• Events like the Olympics are crucial for video advertising on traditional TV and CTV/OTT.

The Future of Marketing In Beauty & Cosmetics

Email Marketing & Newness:

• In fashion and beauty, new products are significant drivers of retention and engagement.
• Emails that feature new and exciting content tend to perform better.

Gen Z Audience:

• Gen Z consumers are highly knowledgeable, research-driven, and influenced by social media.
• They value product effectiveness over brand loyalty and tend to be omnichannel shoppers.

Add3CONNECT Series: Maximizing CTV with StackAdapt

In this episode of Maximizing CTV, host Adam chats with Ryan Berman from StackAdapt. Ryan shares his deep knowledge on various aspects of CTV, providing listeners with valuable strategies and forward-looking perspectives. This episode is packed with actionable advice for brands and agencies looking to maximize their CTV investments.

From Keywords to Conversations: The Evolution of Search Behavior

In this episode, James Hamlin and Brian Rauschenbach discuss the latest insights and trends shaping SEO in 2024.

Understanding the Impact of AI:

• The role of AI in SEO and its potential implications for marketers.

Decoding Attribution: Strategies for Success

In this episode, Ashley Royalty, GM of Add3SHOP, chats with Ryan McClurkin from JTV to dive into the intricacies of marketing measurement, discussing its tiers, challenges, and the importance of first-party data in driving success.