Add3CONNECT Series: Maximizing CTV with StackAdapt - That Doesn't Work Anymore

Episode 9 • 28th May 2024 • That Doesn't Work Anymore • Add3

00:00:00 00:37:51

Shownotes

In this episode of Maximizing CTV, host Adam chats with Ryan Berman from StackAdapt. Ryan shares his deep knowledge on various aspects of CTV, providing listeners with valuable strategies and forward-looking perspectives. This episode is packed with actionable advice for brands and agencies looking to maximize their CTV investments.

Key Topics:

Investing in CTV

• The importance of continued investment in the CTV space and hints at exciting developments on the horizon for their product roadmap.

Using CTV for Major Events

• The conversation pivots to the strategic use of CTV for "tent pole" events like the Super Bowl, March Madness, and the Olympics.
• The need for a balanced approach, combining high-impact, short-term campaigns with long-term, audience-first strategies to maximize engagement and ROI.

Emerging Channels and Optimizations

• How to assess and integrate new and emerging channels without diluting the impact of existing core channels.
• The importance of thoughtful testing and leveraging advanced machine learning and AI for optimization.

Account-Based Marketing in B2B

• How ABM can be integrated into broader digital strategies to target specific companies and decision-makers.
• The significance of supporting sales efforts with precise targeting and measurement.

Future Trends and Challenges in CTV

• Predictions for the next five to ten years in the CTV space.
• Anticipated changes in how TV advertising is transacted, greater transparency, and the increasing availability of premium inventory.

Challenges and Excitements

• The primary challenges related to the cost and accessibility of premium CTV inventory.
• Despite these challenges, there's excitement about the future expansion and availability of such inventory, which will offer more opportunities for effective advertising.