## Optimizing Search. Engineering Advantage. Add3 works to ensure that wherever customers search for your product or service, they’ll find your story. Our team will embed paths to your brand in metadata, blogs, videos, podcasts and related content. We also revise and fine-tune the strategy and approach as the algorithms of Google and other search mechanisms evolve. ### See Your Success For Any Given Search Here’s the funniest SEO meme (as if that’s saying something): The best place to hide a dead body is page 2 of Google search results. Not so funny when it’s your site—and your revenue is flatlining. At Add3, we know no two businesses are alike, which is why we start with a deep audit of your website, competitors, industry, and how your brand shows up across both search engines and AI-powered experiences. This gives us a clear view of what’s working, what’s not, and where the biggest opportunities lie. Our approach blends on-page optimization, technical SEO, and a rolling content strategy—now enhanced with **Generative Engine Optimization (GEO)**. We optimize your site not just for rankings, but for visibility within AI-driven search experiences, ensuring your content is structured, credible, and ready to be surfaced and cited. From improving site architecture to creating high-impact content, everything we do is designed to drive performance across both traditional and emerging discovery channels. We continuously monitor performance across search and AI visibility, refining our strategy to maximize results. And we keep it transparent—regular updates, clear reporting, and a team that’s always available to collaborate and push your strategy forward. Ready to move off page 2 and into real growth? Let’s get to work. ### How We Do It - **FULL SITE AUDITS** Not your average audit. We explore and analyze every aspect of your site for opportunities to maximize your online presence. - **AEO/GEO Answer & Generative Search Optimization** Win the recommendation in AI-powered discovery with AEO and GEO optimizations. - **ON-PAGE OPTIMIZATION** All the little tweaks to achieve the rank you want and need to succeed organically. - **WEBSITE PLATFORM MIGRATION** With our specific checklist and audit, you can relish in significant growth right after launching a revamped website. - **STRUCTURED DATA MARKUP** We speak fluent Google. We add the necessary tags and code to your site to ensure Google knows how to properly display your brand’s content. - **LOCAL SEO & GOOGLE MY BUSINESS** Local SEO gets you on the map and ensures you are searchable when it matters most to your customers. - **NAME CHANGES & REBRANDING** Here to strategize with you on how best to brand your business. - **APP STORE OPTIMIZATION** You’ve worked hard on your app, now let’s make the App Store work hard for you. - **CONTENT STRATEGY** Our expert team will help you strategize the best way to create and share your content. - **SITE ARCHITECTURE RESTRUCTURES** We build intentional and careful site structures to achieve search excellence. - **INDEXABILITY ANALYSIS & OPTIMIZATION** Making sure search engines can find and read your site so they can get you in front of the right people. - **MANUAL ACTION PENALTY RECOVERY** Each recovery process is a little different and can be quite complicated, our experienced SEO team will assist in the detailed recommended actions to take and speak to Google for you. - **INTERNATIONAL (MULTILINGUAL) TARGETING** Communicate and engage with your customers in their language. - **INTEGRATION OF ACQUIRED PROPERTIES** We make the necessary changes to ensure you don’t lose an ounce of value during consolidation. - **AMP INTEGRATION** AMP allows your site to load on mobile almost instantly and gives Google more reason to favor your site in search results. - **SITE SPEED OPTIMIZATION** Keep your customers engaged and happy with a high-speed website. - **A/B TESTING** Data doesn’t lie. Running A/B testing allows us to give you concrete insights to help drive your business strategy. - **GOOGLE TAG MANAGER IMPLEMENTATION** Looking to consolidate your conversion tracking? We’ve got you covered. - **REPUTATION MANAGEMENT** We defend your brand with a customized search marketing strategy that increases the ranking of positive content to restore your image. - **MOBILE USABILITY** With our granular mobile audit, we dive into your site design, site structure, page speed, and more to make sure you’re not turning mobile visitors away. - **IMAGE OPTIMIZATION** A finishing touch to make sure all images have proper naming conventions, have relational images in searches and are discoverable in Google. - **WEBSITE ACCESSIBILITY** Here to make sure your website is WCAG compliant, AA compliant, and follows the corresponding success criterion. ## SEM - Search Engine Marketing ## [Rover](/content/rover-case-study/index.html) Driving app downloads and in-app KPIs with geotargeting [Check it out](/content/rover-case-study/index.html) ## SEM - Search Engine Marketing ## [Outdoor Research](/content/outdoor-research/index.html) Improved efficiency with campaign restructure and expansion [Check it out](/content/outdoor-research/index.html) ## SEO, SEM - Search Engine Marketing, Search Engine Optimization ## [Napster](/content/napster/index.html) Building unique strategies and stretching market dollars [Check it out](/content/napster/index.html) ## SMM - Social Media Marketing ## [Morphe](/content/morphe/index.html) A strategic TikTok Shop refresh drove a 663% GMV increase and 405% more visitors, with 98% being new buyers [Check it out](/content/morphe/index.html) ## SMM - Social Media Marketing ## [Anastasia Beverly Hills](/content/anastasia-beverly-hills/index.html) See how Anastasia Beverly Hills grew TikTok Shop revenue 344% with GMV Max - scaling spend while boosting ROAS! [Check it out](/content/anastasia-beverly-hills/index.html) ## SMM - Social Media Marketing ## [Anastasia Beverly Hills](/content/anastasia-beverly-hills-super-brand-day/index.html) See how Anastasia Beverly Hills drove massive growth with TikTok Shop, scaling GMV Max 13X and unlocking new revenue streams! [Check it out](/content/anastasia-beverly-hills-super-brand-day/index.html) ### Who we work with Add3 is proud to work with a diverse set of clients from a variety of industries. ### Delight Your Customers With Evidence-driven Results.