# Programmatic Advertising ## We Combine Automation with High-Touch Personalization Programmatic is an automated process of buying and selling ad placements in an RTB environment, powered by data. This method gets your brand in front of the right people at the right time. ### Programmatic Advertising Success Context copy driving the proven number benefits that Blend has brought to its customers. PARTNERS + Context copy driving the proven number benefits that Blend has brought to its customers. Investment return % Context copy driving the proven number benefits that Blend has brought to its customers. increased revenue $M Context copy driving the proven number benefits that Blend has brought to its customers. # programmatic advertising ### Where It Works # Display - Standard Display ads - Top of funnel-awareness drivers # Native - Focus on in-feed content. - Acts like Facebook ads, but outside of the walled garden environment - Sharethrough, Triplelift # video - Drive awareness to people who are watching videos on their desktop, mobile or CTV devices. - Hulu, CBS, Vudu # AUDIO - Awareness tactic that uses voice-only ads to reach people while they listen to their favorite music, podcasts, or radio stations. - Spotify, iHeart, Soundcloud ### What We Do # platforms - The Trade Desk - DV360 - StackAdapt - Quantcast - Simpli.fi - El Toro - Amazon DSP We use a self-service approach so that transparency and full control is front and center. We’re sure you’ve heard “the right message to the right viewer on the right screen” before, and we do that too, but at Add3 we go beyond the basics. Our expert team recognizes each Demand-Side Platform (DSP) has a specific strength in the ecosystem and dives deep into data on a hyper-granular level. With that, we can precisely reach your target audience, combat ad waste, and deliver results. ### How We Do It # 1st Party - CRM or Sales data - Retargeting Data # 3rd party - Behavioral - Segments derived from companies such as Experian, Oracle, or Bluekai - Demographic - Targeting audiences based off of Age/Gender data - Geographic - Targeting based on location data - Contextual - Targeting based on websites keywords or content - Algorithmic - Machine learning/continuously optimized audience Programmatic is highly complex and relies completely on algorithms and artificial intelligence, but to work effectively, it needs human touch. That’s where Add3 comes in. We are the humans (most of us are machines) that build advanced, customized campaigns for your brand and your marketing goals. We take a multi-platform approach to capture high-value customers. We utilize and test relevant targeting capabilities with both 1st and 3rd party data to create lookalike audiences that are more likely to convert on-site. Our data-obsessed team decodes information with real-time tracking to provide continual insights and make adjustments on the fly to optimize and improve the campaign. Programmatic allows us to work smarter with you. ## SMM - Social Media Marketing ## [Morphe](/content/morphe/index.html) A strategic TikTok Shop refresh drove a 663% GMV increase and 405% more visitors, with 98% being new buyers [Check it out](/content/morphe/index.html) ## SMM - Social Media Marketing ## [Anastasia Beverly Hills](/content/anastasia-beverly-hills/index.html) See how Anastasia Beverly Hills grew TikTok Shop revenue 344% with GMV Max - scaling spend while boosting ROAS! [Check it out](/content/anastasia-beverly-hills/index.html) ## SMM - Social Media Marketing ## [Anastasia Beverly Hills](/content/anastasia-beverly-hills-super-brand-day/index.html) See how Anastasia Beverly Hills drove massive growth with TikTok Shop, scaling GMV Max 13X and unlocking new revenue streams! [Check it out](/content/anastasia-beverly-hills-super-brand-day/index.html) ## SMM - Social Media Marketing ## [Juvia’s Place](/content/juvias-place/index.html) Sparking success with content creators to propel DTC revenue on a new platform. [Check it out](/content/juvias-place/index.html) ## SEO - Search Engine Optimization ## [SkinTour](/content/skintour/index.html) Maximizing results with a strategic website revitalization [Check it out](/content/skintour/index.html) ## SEM - Search Engine Marketing ## [Magical Brands](/content/magical-brands/index.html) Infused the brand with an Add to Cart strategy to boost ROAS [Check it out](/content/magical-brands/index.html) ## SEM, SMM - Search Engine Marketing, Social Media Marketing ## [Marcella NYC](/content/marcella-nyc-case-study/index.html) Modernizing the brand with a new search and social approach [Check it out](/content/marcella-nyc-case-study/index.html) ## SEO - Search Engine Optimization ## [TouchUpDirect](/content/touchupdirect-case-study/index.html) Optimizing with a hyper-focus to gain first-page rankings [Check it out](/content/touchupdirect-case-study/index.html) ## SEM, SMM, SEO, PRG - Programmatic Advertising, Search Engine Marketing, Search Engine Optimization, Social Media Marketing ## [Magical Brands](/content/magical-brands-case-study/index.html) Extracting maximum results with a full funnel approach [Check it out](/content/magical-brands-case-study/index.html) ## SEO - Search Engine Optimization ## [Wahoo Fitness](/content/wahoo-fitness-case-study/index.html) Revolutionizing the training industry with UX and SEO [Check it out](/content/wahoo-fitness-case-study/index.html) ## SEM, SMM - Search Engine Marketing, Social Media Marketing ## [TomboyX](/content/tomboyx-case-study/index.html) Add3 on growing an underwear brand with social and search [Check it out](/content/tomboyx-case-study/index.html) ## SEM - Search Engine Marketing ## [Rover](/content/rover-case-study/index.html) Driving app downloads and in-app KPIs with geotargeting [Check it out](/content/rover-case-study/index.html) ## SEM - Search Engine Marketing ## [Outdoor Research](/content/outdoor-research/index.html) Improved efficiency with campaign restructure and expansion [Check it out](/content/outdoor-research/index.html) ## SEO, SEM - Search Engine Marketing, Search Engine Optimization ## [Napster](/content/napster/index.html) Building unique strategies and stretching market dollars [Check it out](/content/napster/index.html) ## SEM - Search Engine Marketing ## [IT Cosmetics](/content/it-cosmetics/index.html) Engaging New Beauty Lovers with Machine Learning [Check it out](/content/it-cosmetics/index.html) ## SMM - Social Media Marketing ## [CeraVe](/content/cerave/index.html) Doubling brand awareness using social media marketing [Check it out](/content/cerave/index.html) ### Who we work with Add3 is proud to work with a diverse set of clients from a variety of industries.